VOC –Voice of the customer (VOC) is a term used in business and Information Technology (through ITIL, for example) to describe the in-depth process of capturing customer’s expectations, preferences and aversions.
FGD –A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest.
Brand Audits –A brand audit is effectively a health check of the brand to identify and address problems areas with a net result of helping you turn things around and grow your bottom line.
CSAT Surveys – CSAT survey is an abbreviation for Customer Satisfaction survey. CSAT is a measure of how satisfied customers are with a company’s products or services. TheCSAT survey score can indicate the level of satisfaction with a product or service.